Beshoff Bros. asked us to design a new set of marketing materials for a brand new product they wanted to launch in early 2013. ‘Seafood Delight Box’ was the name chosen and we set to work on a new design. At the same time we were asked to look at a new branding style for 2013. This campaign would be the first to roll out a more natural, organic and tactile style for Beshoff Bros. which we both felt would tie in better to their product range.
The new range of materials showed a more natural wood background colourised in Turquoise – their main brand colour. The product title was displayed using a wooden panel and we moved their traditional black titling colouring to a more natural brown to help tie in with the natural feel of the product(s).
